Crane financing for California operators.
Trust Alliance Capital is a 22-year-old commercial equipment finance company. When your bank or the dealership's finance company declines your equipment loan, we have the program that fits. We give you options.
A real person answers the phone. In about three minutes you'll know if we can help.
Why California operators choose us
Most crane buyers in California run into the same wall: the dealership's finance company turns them down for one reason — time in business, credit profile, age of equipment, prior BK. The bank takes weeks and asks for paperwork that isn't relevant. The deal dies on a technicality, not because the customer can't afford the equipment.
That's our business. We've spent 22 years building programs for the deals other lenders can't fit. Across every credit tier. Strong credit usually gets zero down. Lower credit usually gets a higher down payment. We're flexible enough to handle every scenario.
No one bank beats our flexibility.
What we know about California crane financing
- California urban high-rise construction (LA, Bay Area, San Diego) drives heavy demand for crawler cranes, tower cranes, and truck-mounted cranes
- Solar farm construction across the Central Valley and Mojave drives scissor lift, boom lift, and telehandler demand
- Bay Area data-center and Silicon Valley commercial buildouts drive constant aerial lift demand
We work with operators across California's major metros — including Los Angeles, Bay Area, San Diego, Sacramento, and San Jose.
We routinely close deals at the major California crane dealers, including Empire Crane Co., United Rentals (CA), NES Rentals, Sunbelt Rentals, and Coast Crane Company — and any other vendor or private seller you choose. Once you're approved with us, you can carry your financing across dealers.
Tell us about the crane you're financing in California.
Three minutes on the phone and you'll know what your deal looks like.
Who we fund in California
- Strong-credit operators who want the convenience of an equipment-finance specialist instead of bank paperwork. App-only, mostly phone and email.
- Established businesses scaling fleets that need fast underwriting without bank back-and-forth.
- First-time buyers who can't get past a dealer's finance company on time-in-business or down-payment requirements.
- Operators with prior BK, slow pay, or thin file who need a finance company that will work the deal, not auto-decline.
- Buyers of used equipment outside dealer finance age and hours limits.
- Operators who want one financing relationship across many dealers — TAC carries with you. Get approved once, work with any vendor in California.
What this looks like in practice
An LA-area crane company financing a 100-ton crawler crane for a Hollywood-area mixed-use project called us after the dealer's finance company declined his application. Three minutes on the phone and we'd identified the program that fit his file. We told him exactly what to expect — what to send, what the down payment range would look like, when he'd have an answer back.
Closed inside a week. Equipment delivered. Operator back to work.
It's rare we send anyone away without an option.
What our customers say
Real reviews from operators we've funded. Verified five-star reviews from our public profile.
★★★★★
“Logan is very professional and I recommend him to anyone looking to purchase a truck. He goes above and beyond for his customers.”
— Antoin Z. · worked with Logan
★★★★★
“My experience with Trust Alliance Capital was great. If I could I would give them 10 stars. Took a week to get my deal done, got approved in one day, found my truck over the weekend and I just signed my paperwork yesterday. Thanks to Spencer and his assistant Kathleen — you need finance, Trust Alliance Capital is who I would recommend. They made it happen. Thanks again.”
— Diante C. · worked with Spencer
Recently funded crane deals in California
A sample of the California files we've closed in the last few months. Names and identifying details redacted; the deals are real.
LA crane company — 100-ton crawler add
Established crane operator added a used Manitowoc 100-ton crawler for a mixed-use project. Clean credit, repeat customer, app-only approval, four-day close.
Bay Area data-center scissor lift fleet add
Established aerial-lift rental operator added 6 Genie GS-1932 scissor lifts. Mid-700s credit, app-only, three-day close.
Sacramento first-time boom-truck buyer
Former operator opening his own crane company. Mid-600s credit, cash for down payment. Funded a used National Crane NBT-30H on a startup program with 15% down.
How we structure crane deals in California
- You call us or send the application. Three-minute phone diagnosis or 60-second pre-qual form.
- We underwrite your profile — terms based on credit tier, equipment age, time in business, industry, and what's funding today. We're a fishing guide for commercial finance.
- We bring real terms. Not "rate starts at" marketing numbers. Down payment, monthly payment, term, and what we'd need to close.
- You sign and get insurance, the equipment funds. Direct to the dealer or vendor. DocuSign close in many cases.
From first call to funded equipment, most deals close in a week or less.
Where in California we've worked
Trust Alliance Capital has funded 73 customers across 52 cities in California — including operators in:
We fund operators in towns of every size — if your city isn't listed, that doesn't mean we can't help. Funded in California since 2004. Same family. Same office. (801) 332-9756 rings to a real person.
Also financing in California
We work with operators across every equipment category. If you're buying something other than crane in California, we probably have a program for that too.
Ready to talk about your California crane deal?
Call (801) 332-9756 · A real person picks up
Or
Or apply online here