Crane financing for Texas operators.
Trust Alliance Capital is a 22-year-old commercial equipment finance company. When your bank or the dealership's finance company declines your equipment loan, we have the program that fits. We give you options.
A real person answers the phone. In about three minutes you'll know if we can help.
Why Texas operators choose us
Most crane buyers in Texas run into the same wall: the dealership's finance company turns them down for one reason — time in business, credit profile, age of equipment, prior BK. The bank takes weeks and asks for paperwork that isn't relevant. The deal dies on a technicality, not because the customer can't afford the equipment.
That's our business. We've spent 22 years building programs for the deals other lenders can't fit. Across every credit tier. Strong credit usually gets zero down. Lower credit usually gets a higher down payment. We're flexible enough to handle every scenario.
No one bank beats our flexibility.
What we know about Texas crane financing
- Houston petrochem corridor drives heavy crawler crane demand for refinery and chemical-plant turnarounds
- DFW commercial high-rise + Austin tech construction drive truck-mounted crane and boom truck demand
- Permian Basin oilfield drives demand for pickers, rough-terrain cranes, and pad-erection equipment
We work with operators across Texas's major metros — including Houston, Dallas-Fort Worth, San Antonio, Austin, and El Paso.
We routinely close deals at the major Texas crane dealers, including ML Crane Group, United Rentals (TX), Sunbelt Rentals, AlphaServ Crane, and Hayden-Murphy Equipment — and any other vendor or private seller you choose. Once you're approved with us, you can carry your financing across dealers.
Tell us about the crane you're financing in Texas.
Three minutes on the phone and you'll know what your deal looks like.
Who we fund in Texas
- Strong-credit operators who want the convenience of an equipment-finance specialist instead of bank paperwork. App-only, mostly phone and email.
- Established businesses scaling fleets that need fast underwriting without bank back-and-forth.
- First-time buyers who can't get past a dealer's finance company on time-in-business or down-payment requirements.
- Operators with prior BK, slow pay, or thin file who need a finance company that will work the deal, not auto-decline.
- Buyers of used equipment outside dealer finance age and hours limits.
- Operators who want one financing relationship across many dealers — TAC carries with you. Get approved once, work with any vendor in Texas.
What this looks like in practice
A Houston-area crane operator financing a 250-ton crawler for a Gulf Coast petrochem turnaround called us after the dealer's finance company declined his application. Three minutes on the phone and we'd identified the program that fit his file. We told him exactly what to expect — what to send, what the down payment range would look like, when he'd have an answer back.
Closed inside a week. Equipment delivered. Operator back to work.
It's rare we send anyone away without an option.
What our customers say
Real reviews from operators we've funded. Verified five-star reviews from our public profile.
★★★★★
“Mr. Logan Cleveland got me approved with no money down with Trust Alliance Capital. I have been driving for 12 years. My business is running strong — he was a blessing to me and my family. He stayed on top of everything. Paperwork was done in days, not weeks. The crazy thing was, they were waiting on me. If you are needing a semi truck financed, ask Mr. Logan Cleveland. Awesome guy — look him up, call him, and see for yourself.”
— William D., TX · Owner-Operator, 12 years driving · worked with Logan
★★★★★
“I am an Owner-Operator and I was looking to finance the balloon payment on my rig outside of the company I was with. I started searching online and in the local truck stop magazines for a company that could assist in this endeavor. I had multiple companies approach with possible options. Trust Alliance stood out from the rest. Their rep Logan Cleveland was by far one of the most diligent and effective guys I ever worked with. His level of follow-up was unsurpassed. He kept me in complete contact and really helped me at every turn through the process. If you have to deal with anybody, deal with him. He's not only an asset to Trust Alliance, he'll be an asset to you. If I have to do the process again, Logan will be the first and last call I make.”
— Devyn, MD · Owner-Operator · worked with Logan
Recently funded crane deals in Texas
A sample of the Texas files we've closed in the last few months. Names and identifying details redacted; the deals are real.
Houston petrochem — 250-ton crawler add
Established crane operator added a Liebherr LR-1250 for a Gulf Coast petrochem turnaround. Clean credit, repeat customer, app-only approval, four-day close.
Permian Basin rough-terrain crane
Operator added a Grove RT-650E for oilfield pad-erection work. Mid-700s credit, strong oilfield receivables, three-day close.
Austin first-time boom-truck buyer
Former operator opening his own company. Mid-600s credit, cash for down payment. Funded a used National Crane on a startup program with 15% down.
How we structure crane deals in Texas
- You call us or send the application. Three-minute phone diagnosis or 60-second pre-qual form.
- We underwrite your profile — terms based on credit tier, equipment age, time in business, industry, and what's funding today. We're a fishing guide for commercial finance.
- We bring real terms. Not "rate starts at" marketing numbers. Down payment, monthly payment, term, and what we'd need to close.
- You sign and get insurance, the equipment funds. Direct to the dealer or vendor. DocuSign close in many cases.
From first call to funded equipment, most deals close in a week or less.
Where in Texas we've worked
Trust Alliance Capital has funded 51 customers across 39 cities in Texas — including operators in:
We fund operators in towns of every size — if your city isn't listed, that doesn't mean we can't help. Funded in Texas since 2004. Same family. Same office. 208-534-8525 rings to a real person.
Also financing in Texas
We work with operators across every equipment category. If you're buying something other than crane in Texas, we probably have a program for that too.
Ready to talk about your Texas crane deal?
Call 208-534-8525 · A real person picks up
Or
Or apply online here