Crane financing for Wisconsin operators.

Trust Alliance Capital is a 22-year-old commercial equipment finance company. When your bank or the dealership's finance company declines your equipment loan, we have the program that fits. We give you options.

Call: 208-534-8525

A real person answers the phone. In about three minutes you'll know if we can help.

Why Wisconsin operators choose us

Most crane buyers in Wisconsin run into the same wall: the dealership's finance company turns them down for one reason — time in business, credit profile, age of equipment, prior BK. The bank takes weeks and asks for paperwork that isn't relevant. The deal dies on a technicality, not because the customer can't afford the equipment.

That's our business. We've spent 22 years building programs for the deals other lenders can't fit. Across every credit tier. Strong credit usually gets zero down. Lower credit usually gets a higher down payment. We're flexible enough to handle every scenario.

No one bank beats our flexibility.

What we know about Wisconsin crane financing

  • Milwaukee and Madison commercial construction drives truck crane and boom lift demand
  • Wisconsin paper-mill and industrial maintenance drives heavy crane demand
  • Fox Valley industrial construction drives crane demand

We work with operators across Wisconsin's major metros — including Milwaukee, Madison, Green Bay, Eau Claire, and Appleton.

We routinely close deals at the major Wisconsin crane dealers, including Dawes Rigging & Crane Rental, United Rentals, Sunbelt Rentals, NES Rentals, and JX Enterprises — and any other vendor or private seller you choose. Once you're approved with us, you can carry your financing across dealers.

Tell us about the crane you're financing in Wisconsin.

Three minutes on the phone and you'll know what your deal looks like.

Or call 208-534-8525 directly · A real person picks up

Who we fund in Wisconsin

  • Strong-credit operators who want the convenience of an equipment-finance specialist instead of bank paperwork. App-only, mostly phone and email.
  • Established businesses scaling fleets that need fast underwriting without bank back-and-forth.
  • First-time buyers who can't get past a dealer's captive on time-in-business or down-payment requirements.
  • Operators with prior BK, slow pay, or thin file who need a finance company that will work the deal, not auto-decline.
  • Buyers of used equipment outside captive age and hours limits.
  • Operators who want one financing relationship across many dealers — TAC carries with you. Get approved once, work with any vendor in Wisconsin.

What this looks like in practice

A Milwaukee crane operator financing a 150-ton crawler called us after the dealer's finance company declined his application. Three minutes on the phone and we'd identified the program that fit his file. We told him exactly what to expect — what to send, what the down payment range would look like, when he'd have an answer back.

Closed inside a week. Equipment delivered. Operator back to work.

It's rare we send anyone away without an option.

What our customers say

Real reviews from operators we've funded. Verified five-star reviews from our public profile.

★★★★★

“I have been in commercial truck sales since 1998 and have dealt with multiple finance companies over the years. I have been working with Spencer at Trust Alliance Capital for about 6 years now. Trust Alliance is my only alternative finance company in the industry. Spencer is absolutely the most personable and responsive person I have ever dealt with. Thanks for all you do.”

— David B., Greensboro NC · Truck Sales, 25+ years in the industry · worked with Spencer

★★★★★

“I worked with Camron Hanna on a financing deal that wasn't easy at all. The amount was high and the approval process was complicated, but he still got it done. I've dealt with other brokers before, and honestly none of them handled things the way he did. Camron stayed on top of everything from start to finish. He explained each step clearly, answered every call and text, and made sure the deal didn't fall apart even when things got tricky. He pushed the process forward and got me an approval. The whole team at Trust Alliance Capital is solid. They're organized, responsive, and you can tell they know what they're doing. It's rare to find a company that actually takes the time to help, especially with bigger and more challenging files. I highly recommend working with them.”

— Alican A. · worked with Camron

Recently funded crane deals in Wisconsin

A sample of the Wisconsin files we've closed in the last few months. Names and identifying details redacted; the deals are real.

Milwaukee crane — 150-ton crawler

Established crane operator added a Manitowoc MLC100. Clean credit, repeat customer, app-only approval, four-day close.

Fox Valley paper mill — rough-terrain crane

Established crane operator added a Grove RT crane for mill turnaround work. Mid-700s credit, app-only, three-day close.

Green Bay first-time boom-truck buyer

Former operator opening his own company. Mid-600s credit, cash for down payment. Funded a used National Crane on a startup program with 15% down.

How we structure crane deals in Wisconsin

  1. You call us or send the application. Three-minute phone diagnosis or 60-second pre-qual form.
  2. We underwrite your profile — terms based on credit tier, equipment age, time in business, industry, and what's funding today. We're a fishing guide for commercial finance.
  3. We bring real terms. Not "rate starts at" marketing numbers. Down payment, monthly payment, term, and what we'd need to close.
  4. You sign and get insurance, the equipment funds. Direct to the dealer or vendor. DocuSign close in many cases.

From first call to funded equipment, most deals close in a week or less.

Ready to talk about your Wisconsin crane deal?

Call 208-534-8525 · A real person picks up
Or
Or apply online here